Brand Identity
Look as established as you are
First impressions decide who gets the call. We build clean, considered brand identities that make small and growing companies look credible, from positioning through to the visual system you use everywhere.
What we do
Inside this service
Positioning
A clear, honest story of what you do and who for, that everything else hangs on.
Visual identity
Logo, colour, and type that look considered and hold up across every use.
Brand guidelines
A simple system your team can apply consistently without a designer on call.
Rollout support
Help putting the identity to work on your site, documents, and profiles.
Tools
What we work with
Design
- Figma
- Magic Patterns
Deliverables
- Vector logo suite
- Colour and type system
- Brand guidelines document
- Editable source files
Sound familiar?
Problems this service exists to solve
- A brand that undersells a genuinely good business
- Inconsistent look across site, decks, and documents
- No clear story of what makes you different
- Agency quotes that don't fit a small-business budget
What you get: A credible, consistent brand you can apply everywhere, that makes the business look the part.
How it runs
How this engagement runs
- 01
Discovery call
Free · 30 minA free 30-minute call about your business, your audience, and what the brand needs to say. We agree scope and a fixed fee.
- 02
Positioning
3–5 daysWe get clear on what you do, who for, and what sets you apart. Every visual decision afterwards hangs on this, so it comes first.
- 03
Design rounds
1–3 weeksWe develop the identity in reviewable rounds: directions first, then refinement of the one that fits. You see reasoning, not just options.
- 04
Systematize
3–5 daysThe chosen identity becomes a system: logo suite, colour and type rules, and a guidelines document your team can apply without a designer on call.
- 05
Rollout
2–4 daysWe help put the identity to work on your site, documents, and profiles, so it shows up consistently everywhere that matters.
What you get
Deliverables
- Positioning summary
- Logo suite in all needed formats
- Colour and type system
- A brand guidelines document
Pricing
Ways to work together
Focused
$2.5k–4k
1–2 weeks
- Logo and core palette
- Basic guidelines
- One revision round
- Editable source files
Standard
$4k–6k
2–4 weeks
- Full identity
- Type system
- Guidelines document
- Two revision rounds
- Rollout checklist
Comprehensive
$6k–10k+
4–6 weeks
- Identity plus positioning
- Extended asset set
- Rollout support
- Template starter kit
Fixed fee per project. Pairs naturally with Website Design.
Every engagement starts with a free discovery call. That's where we settle exact scope and a fixed fee, so the number on the proposal is the number on the invoice.
Questions
Frequently asked
Do we own the files?
Yes. You own the identity and receive editable source files. No licensing games.
Can you refresh an existing brand?
Yes. Not every brand needs to start over. We will tell you honestly whether a refresh or a rebuild makes more sense.
How many concepts do we see?
A small number of considered directions rather than a wall of options, each with the reasoning behind it. Refinement rounds are listed per tier.
Do you do brand and website together?
Often, yes, and they work best together. We can scope a combined engagement on a call.
What if we already have a logo we like?
Then we build the system around it: colour, type, and guidelines that make what you have look consistent and considered everywhere.
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Talk to us about Brand Identity
A free 30-minute discovery call. Describe the problem; you'll leave with practical next steps either way.